How to build competitive advantage in business

The answer is to find the key frustration faced by their customers and build your unique way of doing business around solving that frustration.

In another words, find a need that all competitors are not meeting, and position your company as the one that will solve that need. That is what will really set you apart.

Quoted from Secrets of building multi-million dollar businesses. 


In the area of private bank, customers are frustrated by:

1. Investment portfolios are not profitable.
2. Bankers are selling "investment of the week" to all his / her clients without considering the clients' needs.
3. Bankers are not managing clients' portfolio according to clients' interest.
4. Clients have defaulted bond in their portfolio.
5. Private bankers keep changing.


If you are a frustrated private bank client, we have a solution for you. Write to us at metal.commodity@gmail.com.